Advantages Of Internet Radio Streaming

There are many advantages to internet radio streaming. Let’s discuss these below in some detail.

1-      International Exposure

2-      Commercialization Through Web pages

3-      Live Chat and Conversation

4-      Mass Media and Social Media Impact

5-      Ease of Access

International Exposure Through Online Radio Streaming

It has been seen that with the increase of online radio streaming, people from all over the world feel connected. The world has turned into Global Village. We call it global village because masses from all the countries are connected through the internet and have access to their news and events through online radio streaming. For examples; whenever any terrorist attack occur in any one country, it can be heard within a minute on online radio streaming even if you are driving in your car or enjoying on the far-flung beach.

International exposure includes Asia, Europe, Africa, Australia, Middle East, Latin America, United Kingdom, United States of America and Canada. Besides seven continents the online streaming has classified the fields of information into business, technology, science, health, entertainment, stories, sport, football, cricket, rugby union, tennis, golf, and athletics.

Commercialization Through Web Pages

The second big advantage of online radio streaming is the commercialization and advertisement by the publication on web pages. There are various templates are available online for the creation of radio station website at affordable prices.

Radio Advertising Bureau (RAB) is one of the operative websites which is currently serving more than 6000 radio stations. It is primarily established for the service of USA based radio station, but it is also providing its packages to other countries also. It functions with a radio station in many programs like education, skills development, research, sales and purchase, and information dissemination, etc. It promotes and advocates for the medium of radio as the most effective tool worldwide. It catches the attraction of young talent to use the radio as a medium for showing their talent. Therefore, we have seen many young RJs and DJs working in a station to pursue their career in this field.

Live Chat and Conversation Facility

The updated versions of online radio stations have spare a room for an online and live chat while listening to the program. It facilitates the listeners to share their views and opinions on the spot without having delayed for unnecessary contact. It has gathered the listeners of the same news on the same page for the exchange of ideas about the same topics. Online chat increases the interest of the listeners in the on-going events or issue. It helps the researchers to anticipate the general viewpoints over any issue or event.

Mass Media And Social Media Impact

Radio can be used as a tool for creating propaganda about anything. For example, people living in Europe and Asia have not to eye witnessed the war events in the Middle East. So by the use of radio, many propagators intend to sensitize among their people about the conditions of weapon use or troops deployment. People cannot differentiate between the ground realities and presented story. Therefore, a number of common people start to believe in fabricated stories which are in the interest of propagators.

Social influence and social impact of radio can be observed in time of emergency and war. We have seen in the past that in a situation of war, most of the old technologies and broadcast systems get fractured. It happens because of the weak signal strength or a complete shutdown of the station and organization. The only signals which prevail are the strong radio waves. Therefore, many scientists and physicists told us that in times of war, the only way of communication which remains is radio transmission. All other equipment cannot survive strong nuclear radiations. Therefore, people lose contact with each other. 

The comfort of Access To Online Radio Transmission

It is one of the best advantages of online radio that can be easily and effortlessly access by the listeners. Auditors while sitting on their sofas or couch can simply tap into a link to listen live radio programs. One can play audio on any device which one can afford. It can be played on personal computer, car, LED television, gaming computer, cell phones, smartphones, tabs, or laptops, etc. It is now also in-built in smartwatches and remotes.